Larrikin steps outside of the realm of a lifestyle brand: it's a culture. A culture that grew from a place: Southern California. Southern California, is a sprawling Camelot where the sea meets land. It is the place by which all other places had to be measured. Larrikin involves the worlds of motorcycling, surfing, skateboarding… whatever. This brand defines what all these factions of culture have in common. They are all outlets of freedom, individuality, creativity, vulnerability, and adventure. Larrikin is part of a breed of people who crave experience. We see Waves and the open road as the playing field. They are the goal. They are the object of your deepest desire and adoration. At the same time, they were your adversary, your nemesis, even your mortal enemy. It is where we find our refuge, our happy hiding place, but it can also be a hostile wilderness, a dynamic, indifferent world that tests our sense of humility. We are always chasing something, looking to explore and experience a brief blissful moment. Larrikin means maverick, or someone who goes against convention. In many ways, people who are involved in surf and motorcycle culture embrace this "against the grain" mentality.

Live to ride, ride to live...

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