El Corazón Mezcal Tequila was inspired by the spirit of the people of Mexico. Particularly during the Mexican Revolution (1910-1920). The bottle displays a portrait of Francisco "Pancho" Villa, who was a revolutionary who fought for a constitutional republic. Villa was seen as a bandit or a Robinhood-type character who stole from the rich and gave to the poor. His heart belonged to the people of Mexico and he fought for reforms and rights for labor and peasant groups, who made up most of the population in Mexico at this time. El Corazón translates to "The Heart". In this case, it refers to the heart of Mexico or the farmers, peasants, and commoners that populated most of the country.
This Mezcal is artisanal and crafted in tradition. The label reflects this through hand-drawn ornaments and illustrations. The stylization of the label reflects the actual written Constitution drafted in 1917. The bespoke bottle was created with 3D modeling software and resembles Mexican pottery of the era. (2021)
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